The 2023 Gerber Baby and Chief Growing Officer is Filipina American; meet Maddie Mendoza!

Photo: The Mendoza Family

Meet Maddie Mendoza, the 2023 Gerber Baby and Chief Growing Officer! 

Maddie is from Colorado and her parents describe her as playful, outgoing, and adventurous.

Photos: The Mendoza Family

Crystal and Jun, Maddie’s parents, are high school sweethearts and have been together for 22 years. Both Crystal and Jun are first-generation Filipino Americans, and both of their fathers served in the US Navy. Crystal is a dentist and Jun is a Lieutenant Colonel physician in the Air Force. 

For the first time ever, Gerber also asked parents to submit photos of themselves as babies. Maddie, at 9 months old, bears a striking resemblance to her mother at 13 months old. 

Maddie and her family were awarded $25,000, a year’s supply of Gerber products, and a new wardrobe provided by Gerber Childrenswear. Gerber is also donating $25,000 to March of Dimes’ maternal and mental health programs and a donation to Operation Homefront, which supports military families.

Photos: The Mendoza Family; Maddie (left) and her mother Crystal (right)

The TODAY Show made the exclusive 2023 Gerber Baby announcement and you can watch Maddie’s appearance with her family, below.

Wei Tsay

Founder & Editor

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