Phillip Lim collaborates with Brooklyn Nets for Lunar New Year / Chinese New Year collection

Pictured is James Harden arriving in a crew neck from the exclusive 3.1 x Brooklyn Nets capsule. I gotta say… James looks pretty happy in it.

The Brooklyn Nets will commemorate the Chinese New Year as they host the Los Angeles Lakers at Barclays Center, with the celebration presented by Offical Panda Express. The Nets have collaborated with global fashion designer Phillip Lim on an exclusive merchandise line; this is the first time the designer has worked with a sports team. Starting today, items from the collection will be sold exclusively in the Nets’ team store at Barclays Center.

“Connecting with the Nets over our shared values of community and culture, and turning it into a celebration, felt very natural to us,” said Lim. “It is about coming together as one and venturing into the year of the Tiger, fiercely united.”

A press release from the Brooklyn Nets said, “The Nets’ collaboration with Lim and his namesake brand, 3.1 Phillip Lim, was born from the strength of community and the intersectionality of different cultures. The Chinese New Year game is part of the Nets Unite platform which seeks to build unity, celebrate culture, and foster equity by amplifying the rich traditions of our diverse community.

The Nets and Lim share many synergies, including a commitment to supporting and uplifting communities in need. In 2020, Nets owners Joe Tsai and Clara Wu Tsai launched their Social Justice Fund, committing $50 million to support the BIPOC community in Brooklyn, and Joe is a founding board member of The Asian American Foundation. In response to the rise in hate crimes against the Asian community in 2021, Lim launched a GoFundMe which raised $7 million in aid for victims, AAPI small businesses and various grassroots organizations.”